Industry, Advertising, Music, Fashion, Healthcare; all different worlds. But in all these worlds the essence is people who communicate with each other.
Realistic explanation 'on-line' and to experience it, are increasingly going hand in hand. They invite you to more and more be aware of the world around you. Every one will some day be confronted with the need for healthcare. We all get sick some time. This in itself is an interesting confrontation with the social incentives. They inspire us to put extra focus on audiovisual aspects.
To explain realistically to patients what they will be experiencing, will contribute to the reduction of fear and anxiety. New projects, like 'Me2You' and 'Beeld aan Bed' (images at you bedside) for tablet pc's are in research phase.
Of course we also are still busy with commercial projects. But health care needed this extra impulse to enhance and improve the audiovisual work.
The commercial activities help us to finance the developments in our work in health care.
Our efforts to work on sustainability come from a growing passion for the environment. To use clever solutions which enable us to reduce the use of light, for example. Or, to recycle film footage, thus preventing a re-shoot. Re-use decoration, collective use of a studio, we have it all in our package. |